The internet has revolutionized how people communicate and spread ideas and information. You want to find where the best Mexican restaurant is within 15 miles, all it requires is a simple google search and you’ll be presented with a load of options. But how do you distinguish your restaurant from others? One easy and cheap thing to do is to design a website. Designing a website is necessary for a business to survive in this new age of instant information in order to attract potential customers and give those customers a good first impression to help drive sales. In order to ensure a positive website experience there are a few things your website should include:
Importance Of a Website
Ease of Usage– The most important thing that a website needs to prioritize is its ease of usage. If a website is laggy, slow to load, or offers up errors then the person visiting the website is just going to get frustrated and bounce back to the search results to look for another business. A smooth operating website reflects the experience the user envisions at the business itself. And why would someone go to a business that is slow, hard to navigate, and overall uninteresting. If you have a clear menu of most common needs at the top and even a search bar for your website it ensures that the customer will be able to find whatever they are looking for guaranteeing a higher chance of people buying stuff on your website or visiting your store. Don’t bury things like contact forms and items to buy rather make them as a main menu option or even put some options you are pushing in the menu to help push sales.
Visual Appeal- When you open a website and see a bunch of black times new roman text on a white background the users eyes will be overwhelmed and have nowhere to focus. This will lead to less customer engagement and less effectiveness. The way to make your business’s website more appealing is to introduce pictures of the business, employees, and happy customers. This gives the viewer a positive impression of the business enticing them to either place an order online or come in to the physical store. Second include a bold title of your business’s name and a phone number or address if applicable to help reinforce the image of the business and drive calls and/or visits. Also include a color theme for the website usually matching the logo of the business to help reinforce a strong brand image. This strong brand image will help keep the thought of the business in the persons memory making them more likely to come in and develop into long term customers.